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Enlightened Rainmaking(TM)/Business Development Coaching and Holistic Marketing for Professional Service Companies of All Sizes
Competition for clients is ferocious, and marketing your services becomes just as important as your expertise.
It is essential for Professional Services firms of all sizes, whose products is their knowledge, from solo practitioners to mega-firms, to cultivate the skills needed to successfully acquire new business and make the most of existing client relationships in building their practices.
Through a combination of Holistic Marketing and Enlightened Rainmaking(TM)/Business Development coaching, Marketing Field, LLC, will help you build your firm, helping you obtain more of the types of clients you want. |
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Enlightened Rainmaking(TM)/Business Development Coaching
When you are a small professional services firm, if you don't bring in business then you don't have a business. And your position in a larger firm may be dependent upon your bringing in business. Yet they don't teach Rainmaking/Business Development in school. How does one bring in new business? Marketing Field, LLC, through firm wide seminars or individual training, will teach you how to get more clients. |
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Holistic Marketing
Holistic Marketing looks at the entire professsional services practice (whether for an individual or for an entire firm), its client acquisition goals and the personalities of the people who make up that practice. Then utilizing the best of traditional marketing, new technologies and motivational techniques, Marketing Field, LLC will help to develop a strategic plan. |
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Client Relationship Marketing
Traditionally, every professional services firm regards every person they represent as "clients." In truth, if you only work with them once, they are "customers," people for whom once their problem is solved may never call on you or your firm again. Client Relationship Management uses technology and marketing procedures to help turn these "customers" into "clients" and in turn helps turn "clients" into referral sources. |
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Marketing Communications
Your Professional Services Firm name is your brand, your trademark. What does it convey to others? Anything that bears your firm's name or even your own name communicates an image to the public. You have to determine what you want yours to say. |
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